The Problem
The Challenge
Markful needed to modernize their marketing operations, improve campaign efficiency, and rebuild their digital presence. The existing systems were manual, time-consuming, and lacked the data infrastructure needed for personalization and optimization.
The Solution
The Approach
- Managed cross-functional collaboration with product, sales, and operations teams for aligned go-to-market strategies
- Built and optimized marketing automations reducing campaign production time by 40%
- Oversaw website rearchitecture and rebranding with UX, design, and engineering teams
- Designed and deployed proprietary AI-driven workflows improving deliverability by 15% and converting 5% of inactive users
- Architected advanced data and automation systems using KNIME, GA4, Cordial, and HubSpot
- Developed intelligent site search and personalization systems using Algolia
Outcome
The Result
Reduced campaign production time by 40% and improved time-to-launch efficiency across all major campaigns. Boosted engagement metrics by 20% through website rearchitecture. Improved on-site engagement and product discovery efficiency by 30% through intelligent personalization.
Stack
Tools & Platforms
Cordial
HubSpot
KNIME
GA4
Algolia
AI Workflows
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