Work & Case Studies

Results that demonstrate impact.

A selection of projects where strategy met execution. Real problems, systematic approaches, measurable outcomes.

Product — Founder & Developer Founder

Lancerly

All-in-One Platform for Freelancers & Agencies

Freelancers and small agencies waste hours every week switching between disconnected tools — one for CRM, another for invoicing, another for contracts...

12+ Core Modules

1 Platform

$49 Starting Price

Next.js React TypeScript PostgreSQL

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Growth & Lifecycle Strategy Retainer

H&H Fresh Fish

Growth & Marketing Systems Transformation

H&H Fresh Fish is a vertically integrated seafood company operating across direct-to-consumer eCommerce, a subscription-based CSF (Community Supported...

100%+ Business Growth

250%+ User Growth

300%+ SEO Performance Lift

Webflow Mailchimp Google Analytics Meta Business Suite

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Automation & CRM Systems Retainer

Markful

AI-Driven Automation & Analytics

Markful needed to modernize their marketing operations, improve campaign efficiency, and rebuild their digital presence. The existing systems were man...

40% Production Time Saved

20% Engagement Lift

30% Discovery Efficiency

Cordial HubSpot KNIME GA4

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Marketing Analytics & Measurement Retainer

Barbareño Restaurant Group

Multi-Brand Digital Marketing

Barbareño operated three restaurant businesses with limited online presence, inconsistent branding, and no centralized marketing strategy. Each locati...

150% Organic Traffic Growth

6 Websites Built

12 Social Accounts Managed

SquareUp Squarespace Meta Business Suite Google Analytics

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Web Development Project-Based

Shucked Raw Bar

Rebrand & Website Launch

Shucked Raw Bar, a subsidiary of H&H Fresh Fish, needed to establish its own distinct brand identity separate from the parent company. The business re...

Full Rebrand

Webflow Site Build

Agency Collaboration

Webflow Brand Strategy Agency Collaboration Design Direction

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Web Development Project-Based

Lens Fire Films

Production Company Website

Lens Fire Films, a Bay Area full-service production company working with clients like Apple, Google, Adobe, Tesla, and Disney+, needed a website that ...

Full Webflow Build

CMS Portfolio System

Video Showcase

Webflow Webflow CMS Vimeo Integration Responsive Video

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Growth & Lifecycle Strategy Retainer + Advisory

World Class Mindset

Website & Email Marketing

World Class Mindset needed a complete digital presence including a professional website and consistent email marketing to engage their audience and es...

Weekly Newsletters

Full Site Build

Strategy Advisory

Web Development Email Marketing Newsletter Campaigns Marketing Strategy

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Creative Content Project-Based

Rayvn USA

Content Production

Rayvn USA needed professional photography and video content created for one of their clients, requiring consistent quality and creative direction over...

Photo Production

Video Content

Client Work

Photography Videography Adobe Creative Suite Content Production

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Fit

Who I Work With

I'm most effective with certain types of organizations and challenges.

Good Fit

Small to mid-size businesses ready to scale
Startups with product-market fit seeking growth systems
Established orgs that need structure in their marketing
Teams already moving but growth is messy or tracking is weak
Leaders who value clarity and want outcomes, not vanity metrics

Not the Best Fit

Low-budget "do everything" requests
Constant reactive work with no strategy
Expectations of spammy tactics or unethical practices
Projects without clear business objectives
Organizations not ready to implement recommendations

Sectors

Industry Experience

Deep expertise across key sectors.

B2B SaaS

E-commerce

Professional Services

Health & Wellness

Education

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