The Short Version
Eight years of turning complexity into clarity.
I started in restaurants—managing marketing for three businesses with zero budget and zero systems. I had to figure out what actually worked, fast. That pressure shaped everything about how I approach marketing today: measure it, automate it, or don't do it.
From managing marketing operations for Barbareño Restaurant Group to leading creative direction at H&H Fresh Fish (120% growth through SEO) to my current role as Marketing Manager at Markful (40% reduction in campaign production time, 250% boost in monthly active users)—every role has reinforced the same lesson: systems beat tactics, every time.
Today I'm focused on the intersection of marketing and technology. I founded Lancerly, an all-in-one platform that gives freelancers and small agencies CRM, invoicing, contracts, docs, automation, and a client portal in one place — born from years of stitching together too many tools. I'm also still deep in AI-driven workflows, advanced data systems with tools like KNIME and GA4, and intelligent site search and personalization systems that improve engagement by 30%+.
My approach is simple: understand the business goal, build the infrastructure to measure it, and create automation that scales without sacrificing quality.
