The Problem
The Challenge
Shucked Raw Bar, a subsidiary of H&H Fresh Fish, needed to establish its own distinct brand identity separate from the parent company. The business required a complete rebrand and modern web presence to position itself in the competitive raw bar and seafood market.
The Solution
The Approach
- Led the complete rebranding initiative to establish Shucked Raw Bar as a standalone brand
- Collaborated cross-functionally with an external design agency to develop cohesive brand identity
- Designed and built the website on Webflow, creating a modern and engaging digital experience
- Coordinated brand strategy, visual identity, and messaging across all touchpoints
- Managed the agency relationship and ensured brand consistency throughout the project
Outcome
The Result
Successfully launched Shucked Raw Bar as an independent brand with its own distinct identity. Delivered a polished Webflow website that showcases the raw bar experience while maintaining quality standards established by the H&H Fresh Fish parent brand.
Stack
Tools & Platforms
Webflow
Brand Strategy
Agency Collaboration
Design Direction
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