I've spent 8+ years turning messy marketing into measurable systems. At Markful, I cut campaign production time by 40% and boosted monthly active users by 250%. At H&H Fresh Fish, I drove 120% revenue growth through SEO alone. I don't just execute campaigns—I build the infrastructure that makes every campaign after it easier, faster, and more effective.
Resume
Cade Wright
Marketing Manager & Growth Systems Builder
Summary
Core Skills
Strategy & Marketing
- Marketing Strategy
- Branding
- Creative Strategy
- Email Marketing
- Conversion Rate Optimization
Analytics & Data
- Data Analysis
- GA4 Reporting
- SEO
- CRM
- Web Personalization
Technical & Operations
- Project Management
- Web Development
- AI Automation
- Workflow Optimization
- HTML/CSS/JS/Smarty
Experience
Marketing Manager
Markful | Graphic Business Solutions, San Diego, CA- Managed the marketing team and cross-functional collaboration with product, sales, and operations to ensure timely execution of campaigns, aligned go-to-market strategies, and consistent brand messaging across all channels
- Built and optimized marketing automations that reduced campaign production time by 40% and improved time-to-launch efficiency across all major campaigns
- Oversaw website rearchitecture and rebranding, partnering with UX, design, and engineering teams to modernize navigation, boost engagement metrics by 20%, and align visual identity with new brand positioning
- Designed and deployed proprietary AI-driven workflows that improved deliverability by 15%, converted 5% of inactive users, and automated segmentation logic
- Architected advanced data and automation systems using KNIME, GA4, Cordial, and HubSpot, improving segmentation accuracy, attribution, and real-time reporting
- Developed intelligent site search and personalization systems using Algolia and dynamic data layers, improving on-site engagement and product discovery efficiency by 30%
Creative Director
H&H Fresh Fish, Santa Cruz, CA- Created, edited, and curated all social media content, resulting in a 150% growth in social media following and engagement
- Optimized SEO strategies, boosting online visibility and contributing to a 120% increase in revenue
- Designed, developed, and maintained two front-end and two back-end websites, resulting in a 250% boost in monthly active users
- Led the successful rebranding of the company, aligning the brand with market needs and boosting customer perception
- Directed key strategic guidance on business decisions, fueling an average 16% increase in YOY growth in company revenue
- Implemented and engineered full marketing automation systems from scratch, optimizing operational efficiency
Marketing Director
Barbareño, Santa Barbara, CA- Administered marketing operations for three restaurant businesses
- Constructed and managed six websites, enhancing online visibility
- Increased organic web traffic by 150% through SEO initiatives
- Regulated financial frameworks for marketing initiatives, ensuring budgetary compliance and efficiency
- Managed social media accounts and content creation for three companies (12 accounts in total)
- Conceptualized and launched targeted marketing initiatives, each tailored to unique audience demographics
Platforms & Tools
Marketing & CRM
Cordial, HubSpot, Klaviyo, Mailchimp, Mailgun, ManyChat, TwilioAnalytics & Data
Google Analytics, Google Tag Manager, Google Marketing Platform, KNIME, AlgoliaWeb & Development
Shopify, WordPress, Webflow, Squarespace, CloudFlare, MongoDBCreative & Design
Adobe Creative Cloud, Photoshop, Illustrator, Premier, DaVinci ResolveSocial & Advertising
Meta, Meta Ads Manager, Meta Business Suite, Google Business ManagerProductivity
Asana, SlackEducation
Business Administration
Cabrillo College
Professional Development
Udemy/LinkedIn Learning — Digital marketing, SEO, full-stack web development, UI/UX design
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