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Marketing Analytics & Measurement
Barbareño Restaurant Group
Multi-Brand Digital Marketing
The Problem
The Challenge
Barbareño operated three restaurant businesses with limited online presence, inconsistent branding, and no centralized marketing strategy. Each location had different needs but required cohesive brand management.
The Solution
The Approach
- Administered marketing operations for three restaurant businesses simultaneously
- Constructed and managed six websites, enhancing online visibility across all brands
- Implemented comprehensive SEO strategies to drive organic traffic growth
- Regulated financial frameworks for marketing initiatives, ensuring budgetary compliance
- Managed social media accounts and content creation for 12 accounts total
- Conceptualized and launched targeted marketing initiatives tailored to unique audience demographics
Outcome
The Result
Increased organic web traffic by 150% through SEO initiatives. Built and maintained 6 websites serving different business needs. Successfully managed marketing across 12 social media accounts while maintaining brand consistency.
Stack
Tools & Platforms
SquareUp
Squarespace
Meta Business Suite
Google Analytics
Mailchimp
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